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About PrettyUgly


PrettyUgly is a Danish jewelery brand created by designer Karina Munch. 

Karina has a degree in clothing and design, and have always had a great interest in accessories and jewelery.


What first started as an experimentation and playing with different materials and forms, then became the brand, PrettyUgly, in November 2012.


The name is based in part, on Karina's French bulldog. - "He may not be very pretty, some might even call him ugly ... but I think he is beautiful "


PrettyUglys designs are inspired by the strong expression from geometric shapes, combined with an obvious love for the pure and simple Scandinavian design tradition and contemporary minimalism.

At the same time, there is also room for hints of ethnic references.

Especially the beautiful lavish Moroccan patterns, which after a trip to Marrakech, made a big impression and influenced the aesthetics of Karina's designs.

Likewise the tension between what people perceive as pretty and ugly, also inspires her. The quirky and asymmetrical in her designs, challenges the eye, and makes a bold statement in wearing a piece of jewelry that are certain to be noticed by others.


PrettyUgly has no fixed annual collections, but strives to constantly add new exciting designs to the webshop.


Quality and design are some of the key words in PrettyUglys univers, in coherence with the vision that everyone should be able to afford jewelery, designed and produced with care and love for the beautiful as well as the ugly.