PrettyUgly is a Danish jewellery- and accessory brand, created by designer
The name is inspired by Karina’s
French bulldog, Walter:
”He may not be so pretty, some would even call him ugly... but I think he is beautiful.
For me, the tension between what is perceived as beauty and what is perceived as ugliness is an interesting place to get my inspiration from.
That is where the unique exists.”
The mission is to create unique jewellery that is a daily accesory for women and men of all ages, skin colors, hairstyles and personalities because we are all beautiful and different.
We put emphasis on underlining value of diversity.
The vision is to become a world wide brand spreading the idea around all continents
and supply with well designed and good quality goods.
PrettyUgly’s designs are inspired by the powerful expressions of geometric shapes, combined with a love for the pure, simplistic Scandinavian design tradition and contemporary minimalism.
At the same time there is also a touch of Art Deco and ethnic references in many of the designs.
The jewellery is laser cut and then processed by hand.
High quality and exciting materials are some of the key foundations of PrettyUgly.
PrettyUgly has a price level that makes it possible for everyone to own a piece of jewellery that is relatively unique,
and is only available in a limited time both in the shops and on the web shop.
There are constantly designs and materials being added to the mix. So PrettyUgly always offers customers something new as well as original and with designs that are unmistakable PrettyUgly.